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Commitment by the Seller to invest in the sale of their
property before commission is paid.
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Commission is for the service (labour).
Advertising is for the exposure (materials).
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Agency should not be financially involved in the promotion
of their property for which they are the legal Title Deed Holder.
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Projects the profile of the property to the marketplace.
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Buyers are drawn to the property from the advertising.
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Buyers see that there is going to be competition because of
the exposure of the property to other buyers.
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More Exposure =
More Buyers = Better
Price
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Seller has the choice to the size and number of ads that
appeal, and to suit their budget.
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“Real Buyers” will look at the
pictorials first.
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Buyers come from everywhere, not just locally.
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More exposure through advertising reduces days on market.
